Helping leaders, employees and teams to
recognize, learn, practice and keep sound priorities.
Are you afraid of failure?
Learn how to fail early, often, and small...
So you don't fail late, once, and BIG!
the right way
Calm those psychic storms, steady your inner life and stay focused on the tasks at hand.
A great program for leaders and teams.
Our executive coaching and leadership programs help leaders develop the character and competence required to become Good Will Leaders™.
We help organizations find, develop and retain top talent, set strategic, tactical and daily priorities, and define a unique strategic advantage.
Our comprehensive EthicsPoll™ survey tools and programs help you develop and embed ethical and organizational power into every level of your organization.
The Priority Thinking Difference
Priority Thinking was founded in 2003 to help leaders, employees and their teams to recognize, learn, practice, and keep sound priorities. We are based in the Greater Rochester area and work with clients around the country. By working alongside us, you can:
Courses & Programs
Survey & Data Visualization Tools
Keynote Presentations & Speaking Engagements
Looking for someone to give a boost to your event or conference? Our dynamic presentations use PriorityPoller™ technology to provide live feedback and insight, keeping audiences engaged.
Sample topics include: What is Leadership?; Getting it Right and Getting Along; Building A-Teams; the Qualities of a Leader; Crisis Leadership; and more. We are also happy to work with you to develop a fully customized presentation.
Most Recent Articles
Leader Time® Article Collections
Each moment of each day should be spent on the most important thing for that moment. For leaders, this means carving out at least some time to reflect on their leadership role: what it is, how to lead, how to form other leaders.
These brand new Leader Time volumes are collections of Peter DeMarco’s practical question and answer columns from the American City Business Journals that leaders-to-be can use for their reflection.
Both timely and timeless, Leader Time offers pithy applications of core leadership principles to real situations.
As seen on
The School of Priority Thinking
“The School of Priority Thinking” is a play on Raphael’s classic work “The School of Athens,” with a new set of historically significant figures representing the four predominant approaches to work and ethics today. The image below is a digital scan of a 4-foot by 7-foot painting commissioned by Peter DeMarco and executed by realist painter Christian Kolupski.
An interactive painting is available for you to explore and learn more about the styles of leadership that influence Priority Thinking.
Our dedicated team is comprised of talented, experienced individuals from a variety of fields. Operating out of the historic Phoenix Building in Pittsford, NY, near the city of Rochester, our team serves clients near and far, working with leaders around the country to provide individual coaching as well as informative presentations.