Executive coaching is about helping people to change and become more successful in their work. But change for the sake of change does not necessarily lead to improvement. Effective coaching helps people to identify the true shortcomings in their character and competence, and become the very best that they were meant to be. Improving our interpersonal skills, job performance, and effectiveness as leaders and managers are just the tactics in a greater transformation of ourselves.

Coaching is not about building up your self esteem or how good you may feel about yourself. It is about building up your self respect and living the virtues each day and going to bed each night with a clear conscience. Our coaching model here at the Institute emphasizes the development of both character and competence. Character formed from the practice of virtue yields our best effort. Competency formed from developed skill and accelerated by natural talent yields results. Character + Competence yields an A Player who is highly effective.

Effective coaching facilitates our discovery of eternal truths without preaching or becoming prescriptive. In addition, great coaches understand that in order to be effective they must have a system that can apply these truths to the practical realities of the coachee's business culture and organizational context. Thus, effective coaching addresses the needs of both the individual and the organization.

Each coaching assignment varies depending on the developmental needs of the employee, the coachability of the person being coached, and the style and skills of the coach. When circumstances permit, we follow four basic phases in our coaching support to clients. (click here to learn more).